Privacy Policy

Your privacy matters to us.

At Predictent AI, we provide AI-powered predictive analytics and insights for businesses. This Privacy Policy explains what information we collect, why we collect it, how we use it, and your rights.

By using our website or services, you agree to the collection and use of information in accordance with this policy.

1. Who This Policy Applies To

This policy covers:

  • Website visitors
  • Prospective and current customers
  • Authorized users of our platform

It does not cover personal data about your own customers that you collect independently using Predictent AI. In that case, you are the data controller, and we act as a processor on your behalf.

2. What We Collect and Why

a. Identity & Access

We collect your name, email, company, and password when you sign up. This allows us to:

  • Set up and manage your account
  • Send product updates and transactional communications
  • Offer customer support

Legal basis: Contractual necessity, Legitimate interest

b. Business Data

We may collect and process business data you provide to our platform to deliver our AI-powered predictive analytics services. This data is used to:

  • Generate insights and predictions
  • Display analytics in your dashboard
  • Train and improve our AI models (in aggregated, anonymized form)

Legal basis: Contractual necessity, Legitimate interest

Important: You are responsible for ensuring you have the right to provide this data and for complying with applicable laws (e.g., GDPR, CCPA) when using our services.

c. Usage Data

We collect data on how you use the platform to:

  • Improve performance and usability
  • Recommend relevant features or insights
  • Detect anomalies or abuse

Legal basis: Legitimate interest

d. Billing Information

If you purchase a plan, we collect your billing details (name, address, VAT number) and payment method via Stripe. We do not store any payment card details.

Legal basis: Contractual necessity, Legal obligation

e. Website Analytics & Cookies

We use cookies and third-party tools (like Google Analytics) to:

  • Understand visitor behavior
  • Improve our website and product
  • Measure advertising effectiveness

Visitors from the EU/EEA/UK will be shown a cookie consent banner to manage preferences in accordance with the ePrivacy Directive and GDPR.

You can also manage cookies via your browser settings.

Legal basis: Consent

f. Communication

If you contact us or respond to a survey, we retain your message and contact info to:

  • Assist you
  • Improve our services

Legal basis: Legitimate interest, Consent

3. How We Use Your Information

We use your information to:

  • Provide and maintain Predictent AI
  • Generate AI-powered predictive analytics and insights
  • Communicate with you
  • Improve our platform and AI models
  • Comply with legal obligations

We may use aggregated and anonymized data for internal research, benchmarking, or statistics.

4. Data Sharing

We do not sell your personal data.

We may share your data with:

  • Subprocessors (e.g., Stripe, Supabase, OpenAI) under strict confidentiality agreements
  • Your authorized integrations
  • Public authorities, if legally required (e.g., court order, subpoena)

No Predictent AI employee accesses your account data unless:

  • Necessary for support
  • With your explicit permission

A list of subprocessors is available upon request.

5. Data Retention

  • Your account data is retained as long as your subscription is active
  • Deleted accounts are fully purged within 90 days
  • Certain data (e.g., billing records) may be retained longer to comply with legal obligations

6. International Transfers

Predictent AI Ltd is operated from the United Kingdom.

If you are in the EU/UK, your data may be transferred to third-party processors in other countries. In such cases, we implement Standard Contractual Clauses or equivalent safeguards to ensure adequate protection of your data.

7. Your Rights under GDPR

You have the right to:

  • Access your personal data
  • Correct inaccurate or outdated data
  • Request deletion of your data
  • Restrict or object to certain processing
  • Export your data (portability)
  • Withdraw consent at any time
  • File a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, email us at hello@predictent.ai. We may ask for verification of your identity.

8. California Residents (CCPA)

Under the California Consumer Privacy Act (CCPA), you may request:

  • A copy of the personal information we hold about you
  • Correction or deletion of your personal data
  • Information about data collection and sharing practices

We do not sell or share personal data as defined by CCPA.

We do not discriminate against users exercising their rights.

9. Security & Breach Notification

We implement industry-standard security practices, including:

  • Encryption in transit and at rest
  • Firewalls and access controls
  • Monitoring and anomaly detection

However, no system is 100% secure. You are responsible for safeguarding your login credentials.

In the event of a data breach, we will notify affected users without undue delay in compliance with applicable law.

10. Changes to This Policy

We may update this Privacy Policy from time to time. If we make significant changes, we will notify you via:

  • Email
  • In-app banner or notification

The date of the last update is always shown at the top of this page.

11. Contact

Predictent AI is operated by:

Predictent AI Ltd

Registered in United Kingdom

Email: hello@predictent.ai

Last updated: December 12, 2024